Karen P'ng

Hi, I’m Karen.

I’m a Marketing Consultant in Sydney helping brands across Australia and APAC to grow, scale, and thrive in Digital Marketing, Social Media, and Content Strategy.

Let’s talk if you’re looking for someone with 12+ years of Marketing experience, a straightforward collab style, and an unnecessary knowledge bank about half-decent food spots in Sydney.

I’ve worked with…

Services

Here are a few things I offer businesses of all sizes across tech, e-Commerce, consumer goods, fashion, finance, real estate, food and hospitality, and more. Before we continue, a friendly reminder: I don’t promise the world – it’s all about working together for results.

Strategy building 🎯

It’s hard to plan long-term when you’re deep in daily operations. I build strategies across social media, content, and digital marketing that align to your business goals.

Campaigns & projects 🗓️

As a campaign lead, I help leverage the right touch points, strategies, and resources for the best results. I also lead projects like social media audits, channel launches, etc.

Hands-on marketing 👩🏻‍💻

Need support for your team? I bring senior-level skills including team management, reporting, copywriting, briefing, content creation, styling, reviewing & editing.

Marketing operations 🛠️

Behind the scenes is where the marketing magic happens. I help identify inefficiencies and the improved processes needed for better output and outcomes.

Marketing consulting 🤝

A fresh pair of experienced eyes can help you see if you’re heading in the right direction. I offer consulting services with remote sessions starting at $300 per hour.

A diverse group of individuals seated in chairs in large room, attentively listening to a speaker in front of a large screen presentation during a workshop about social media.

Tailored workshops 🧠

Upskill your team with hands-on events including full-day social media or content strategy bootcamps, learning sessions for best practices, brainstorming, and more.

If you like to be strategic, cross-functional, pragmatic, and agile, we’re going to make great sh*t happen together.

Hear it from others

Patrick Schmidt

CEO @ Sunday Natural, previously CEO @ THE ICONIC

“Karen was a very valuable for THE ICONIC. With her pragmatic attitude she has driven projects with a strong collaborative mindset that leverages the skills and efficiency of each individual within the team – a great balance of output and outcome. She consistently shares her insights and forecasts on industry trends, and what these mean for her immediate team and the business. This is a true example of her entrepreneurial spirit.”

Ivan Lim

Fellow, Investor @ AfterWork Ventures, previously CEO @ BROSA

“Karen has been a real pleasure to work with. She is a phenomenal social marketer who blends strategic thinking with strong operational understanding. We started working with Karen when we needed a fresh direction in our social strategy and she has continuously delivered for us. Karen is a switched on marketer who knows how to get things moving!”

John Tabari

Co-Founder @ Class Bento, previously Head of Marketing @ THE ICONIC

“Karen was one of the most respected people at THE ICONIC for her social strategy and execution. As one of the core members of the marketing team that re-defined fashion e-commerce in Australia, Karen was one of the biggest influences on our brand and ICONIC essence. Seeing how Karen defined our consistency and brand essence across social channels in particular on Instagram was exemplary.”

👋 Get in touch

Say hello, tell me about your growth, and what you’re most excited to explore for your business.

📍 Sydney, NSW, Australia

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