• KAREN P'NG

    A digital consultant growing brands with social media marketing & content strategy

  • Services

    I help new and established brands to find their feet or their next big direction.

    Social Media Marketing & Content

    Social Media and Content

    Build a strong social media and content strategy customised to your brand's audience and business objectives. I help brands set the structure and guidelines so they can go full steam ahead with their social media efforts, or if they need additional help, we handle content creation, execution and social media management too.

    Digital Marketing & Campaigns

    Creating consistent, credible content

    Plan effective marketing campaigns with consistent messages throughout your landing pages, emails and social media channels. Whether your objective is conversion, reach or social growth and engagement, we'll brainstorm and craft your monthly campaigns and stories to help your brand engage with your customers. You can take away the final strategy to run on your own, or let our team help support you in executing the campaign.

    Copywriting

    Copy and content writing

    Copywriting services are available for SEO, landing page optimisation, campaigns, emails, social media, editorial, travel and blogs.

    Consultations & Workshops

    Copywriting, Ideation, Workshops

    Teach a man how to fish and he'll never go hungry. I offer 1:1 consultations onsite or via phone and online covering areas of expertise including:

    • Social media strategy (incl. guides and templates)
    • Content strategy (incl. guides and templates)
    • Business strategy
    • Copywriting 101
    • Effective brainstorming
    Take advantage of tips and advice in a 1-hour kickoff consultation for $150.
  • I've worked with...

    THE ICONIC

    E-Commerce and Fashion

    BRICKX

    Property Investment and Financial Services

    LIME & TONIC

    Events

    THERIGHT.FIT

    Talent Marketplace

    TREFIEL

    Health & Beauty

    FROM ST XAVIER

    Fashion Accessories

    FOTOBOX

    Photo Installations & Events

    STAY LOYAL

    Pet Supplies

  • UPCOMING WORKSHOPS & EVENTS

    I love sharing and teaching others what I do, come along and say hello at my next event.

    Workshop: Introduction to Social Media Strategy

    @ General Assembly Sydney

    6 November 2017 @ 6:00pm (AEDT)

    General Assembly Sydney Campus (Market Street)

    Cost: AU$50 per person

    Geared for marketers, start-up founders, or people building companies via social media, this workshop will share the latest trends in social marketing and strategic tactics to build an integrated community. You will leave with an understanding on how to set objectives, how to develop an integrated social media strategy and how to measure success on social media. This is a great foundation workshop that will prepare you for the next Social Media Strategy Mapping workshop.

    Get tickets now

    Workshop: Social Media Strategy Mapping

    @ General Assembly Sydney

    21 November 2017 @ 6:00pm (AEDT)

    General Assembly Sydney Campus (Market Street)

    Cost: AU$50 per person

    So you’ve just set up your business page on Facebook and Instagram, now what? It’s more than just posting links to your website and posting hilarious cat memes. There’s a lot more to designing a social media strategy and understanding this now is crucial for businesses, even if you’ve only recently started to dip your toes into social media. In this workshop, you’ll be taken through a step-by-step methodology that will help guide your efforts to develop an actionable social media strategy for your business or organisation.

    Get tickets now

  • On the job

    From onsite consultations and studio content production, to working remotely via Slack, Trello, Skype and other platforms, the levels of productivity and collaboration with my clients are kept to a high standard.

    THE ICONIC SPORT x Nike NTC Tour event, December, 2016

    Event coverage via Snapchat and Instagram live stories

    Trefiel "My Paradise" campaign, February 2017

    Campaign strategy, storyline, creative brief and direction, product styling, copywriting and sales tactics

    Bourke & Hare social media, April 2017

    Social media strategy, set up, creative direction and styling.

    General Assembly 'Get Social: Social Media Masterclass', July 2017

    Main speaker event

  • About Me

    There are millions of people who want to create amazing things, but the 9-to-5 schedule restricted me from helping them. So, I quit my job to become a Freelance Consultant. I work with people and businesses that I believe in so you can expect me to dedicate 100% of my brain, heart and soul to my projects.

     

    When I'm not working, I'm travelling, practicing yoga or exploring new cafes.

     

    Some of the things I'm most proud of are...

    ddhdhdhd

    Creating

    the brand voice for Australia's largest online fashion retailer.

    Changing

    the way a marketing department runs its campaigns to hero social media.

    Empowering

    team members and their skills for improved output and outcomes.

    My Values

    We'll get along if you are

    Passionate, hardworking, creative, genuine, and open to thinking differently.

  • What they say

    No one likes to toot their own horn. So I asked the people I've worked with for their 2 cents instead.

    "With her pragmatic attitude she has driven projects with a strong collaborative mindset that leverages the skills and efficiency of each individual within the team – a great balance of output and outcome."

     

    - Patrick Schmidt, CEO, THE ICONIC

    "Karen was recommended to us by a close friend and came with great recommendations as well as fantastic experience, working with a wide of range of brands. She was prompt, professional and above all else, efficient on a time scale that we’d never experienced before. She was worth every single dollar."

     

    - Lucy Bloomfield, Co-Founder, Trefiel

    "Karen knows how to find the best copy to convey the right message on any devices or channels. She always gets things done no matter how tight the deadlines are and always go the extra mile to make sure that everything is perfect."

     

    - Aurelien Labonne, previous Head of UX & Product Management, THE ICONIC

  • Blog

    Social media updates, inspiration for the like-minded and personal ramblings.

  • My Daily Adventures

    Follow my Instagram at @karen__png for the personal side to my work/life balance.

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