A digital consultant growing brands with social media marketing & content strategy


    Listen to my ramblings about freelance life, productivity, work/life balance, motivation & more.

  • Services

    I help new and established brands to find their feet or their next big direction.

    Social Media Marketing & Content

    Social Media and Content

    Build a strong social media and content strategy customised to your brand's audience and business objectives. I help brands set the structure and guidelines so they can go full steam ahead with their social media efforts, or if they need additional help, we handle content creation, execution and social media management too.

    Consultations & Workshops

    Ideation, Workshops, Upskilling

    Teach a man how to fish and he'll never go hungry. I offer 1:1 consultations onsite or via phone and online covering areas of expertise including:

    • Social media strategy (incl. guides and templates)
    • Content strategy (incl. guides and templates)
    • Business strategy
    • Copywriting 101
    • Effective brainstorming
    Take advantage of insights and advice in a 1-hour kickoff consultation for $200.


    Copy and content writing

    Copywriting services are available for SEO, landing page optimisation, campaigns, emails, social media, editorial, travel and blogs.

  • I've worked with...


    E-Commerce and Fashion


    E-Commerce and Furniture




    Property Investment and Financial Services


    Dining & Hospitality


    Hospitality & Events


    Talent Marketplace


    Fashion Accessories


    Photo Installations & Events


    Pet Supplies


    I love sharing and teaching others what I do, come along and say hello at my next event.

    Social Media Bootcamp

    @ General Assembly Sydney

    Sat 1 September 2018 @ 9:30am - 4:30pm (AEST)

    General Assembly Sydney Campus

    Cost: AU$250 per person

    This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results, whether you are using social media personally, as a small business, a brand or agency. Participants will leave with a detailed understanding of what is entailed in the key components of a social media strategy – from identifying your key channels and setting objectives, to exploring your content themes and planning execution tactics to test, as well as evaluating which tools are right for you.

    Get tickets now

    Workshop: Intro to Social Media Strategy

    @ General Assembly Sydney

    Mon 10 September 2018 @ 6:00pm (AEST)

    General Assembly Sydney Campus

    Cost: AU$50 per person

    Geared for marketers, start-up founders, or people building companies via social media, this workshop will share the latest trends in social marketing and strategic tactics to build an integrated community. You will leave with an understanding on how to set objectives, how to develop an integrated social media strategy and how to measure success on social media.

    Get tickets now

    Workshop: Advanced Social Media Strategy

    @ General Assembly Sydney

    Mon 17 September 2018 @ 6:00pm (AEST)

    General Assembly Sydney Campus

    Cost: AU$50 per person

    In this workshop, for people and businesses already working with social media, you’ll be taken through a step-by-step methodology that will guide your efforts to develop an actionable social media strategy for your business or organisation.

    You’ll learn how to structure your social media efforts with a strategy which is right for your business, extend your business values, culture and business needs into content, target your audience using the platforms that are right for your audience and assess your social media for success to make sure your business goals are being met.

    Get tickets now

  • On the job

    From onsite consultations and studio content production, to working remotely via Slack, Trello, Skype and other platforms, the levels of productivity and collaboration with my clients are kept to a high standard.

    THE ICONIC SPORT x Nike NTC Tour event, December, 2016

    Event coverage via Snapchat and Instagram live stories

    Trefiel "My Paradise" campaign, February 2017

    Campaign strategy, storyline, creative brief and direction, product styling, copywriting and sales tactics

    Bourke & Hare social media, April 2017

    Social media strategy, set up, creative direction and styling.

    General Assembly 'Get Social: Social Media Masterclass', July 2017

    Main speaker event

    Lime&Tonic Dining Experience Photo Shoot, April 2018

    Creative direction and styling.

  • About Me

    There are millions of people who want to create amazing things, but the 9-to-5 schedule restricted me from helping them. So, I quit my job to become a Freelance Consultant. I work with people and businesses that I believe in so you can expect me to dedicate 100% of my brain, heart and soul to my projects.


    When I'm not working, I'm travelling, practicing yoga or exploring new cafes.


    Some of the things I'm most proud of are...



    the brand voice for Australia's largest online fashion retailer.


    the way a marketing department runs its campaigns to hero social media.


    team members and their skills for improved output and outcomes.

    My Values

    We'll get along if you are

    Agile, passionate, hardworking, creative, genuine, and open to thinking differently.

  • What they say

    No one likes to toot their own horn. So I asked the people I've worked with for their 2 cents instead.

    "With her pragmatic attitude she has driven projects with a strong collaborative mindset that leverages the skills and efficiency of each individual within the team – a great balance of output and outcome."


    - Patrick Schmidt, CEO, THE ICONIC

    "Karen was recommended to us by a close friend and came with great recommendations as well as fantastic experience, working with a wide of range of brands. She was prompt, professional and above all else, efficient on a time scale that we’d never experienced before. She was worth every single dollar."


    - Lucy Bloomfield, Co-Founder, Trefiel

    "Karen knows how to find the best copy to convey the right message on any devices or channels. She always gets things done no matter how tight the deadlines are and always go the extra mile to make sure that everything is perfect."


    - Aurelien Labonne, previous Head of UX & Product Management, THE ICONIC

  • Blog

    Social media updates, inspiration for the like-minded and personal ramblings.

  • My Daily Adventures

    Follow my Instagram at @karen__png for the personal side to my work/life balance.

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