I've worked with...
On the job
I help new and established brands to find their feet or their next big direction.
Social Media Marketing & Content
Social Media and Content
Build a strong social media and content strategy customised to your brand's audience and business objectives. I help brands set the structure and guidelines so they can go full steam ahead with their social media efforts, or if they need additional help, we handle content creation, execution and social media management too.
Consultations & Workshops
Ideation, Workshops, Upskilling
Teach a man how to fish and he'll never go hungry. I offer 1:1 consultations onsite or via phone and online covering areas of expertise including:
- Social media strategy (incl. guides and templates)
- Content strategy (incl. guides and templates)
- Business strategy
- Copywriting 101
- Effective brainstorming
Take advantage of insights and advice in a 1-hour kickoff consultation for $200 + GST.
Copy and content writing
Copywriting services are available for SEO, landing page optimisation, campaigns, emails, social media, editorial, travel and blogs.
There are millions of people who want to create amazing things, but the 9-to-5 full-time schedule restricted me from helping them. So, I took matters into my own hands and became a Sole Trading Consultant. I work with people and businesses that I believe, because that's the only way to dedicate 100% of my brain, heart and soul to my projects.
When I'm not working, I'm travelling, sharing my work/life experiences, practicing yoga and exploring new cafes.
Some of the things I'm most proud of are...
the brand voice for Australia's largest online fashion retailer.
the way a marketing department runs its campaigns to put its community and customers first.
team members and their skills for improved output and outcomes.
We'll get along if you are
Agile, passionate, hardworking, creative, genuine, and open to thinking differently.
What they say
No one likes to toot their own horn. So I asked the people I've worked with for their two cents instead.
"With her pragmatic attitude she has driven projects with a strong collaborative mindset that leverages the skills and efficiency of each individual within the team – a great balance of output and outcome."
- Patrick Schmidt, CEO, THE ICONIC
"Karen was recommended to us by a close friend and came with great recommendations as well as fantastic experience, working with a wide of range of brands. She was prompt, professional and above all else, efficient on a time scale that we’d never experienced before. She was worth every single dollar."
- Lucy Bloomfield, Co-Founder, Trefiel
"Karen knows how to find the best copy to convey the right message on any devices or channels. She always gets things done no matter how tight the deadlines are and always go the extra mile to make sure that everything is perfect."
- Aurelien Labonne, previous Head of UX & Product Management, THE ICONIC