KAREN P'NG
A digital consultant growing brands with social media marketing & content strategy
Services
I help new and established brands to find their feet or their next big direction.
Social Media Marketing & Content
Social Media and Content
Build a strong social media and content strategy customised to your brand's audience and business objectives. I help brands set the structure and guidelines so they can go full steam ahead with their social media efforts, or if they need additional help, we handle content creation, execution and social media management too.
Consultations & Workshops
Ideation, Workshops, Upskilling
Teach a man how to fish and he'll never go hungry. I offer 1:1 consultations onsite or via phone and online covering areas of expertise including:
- Social media strategy (incl. guides and templates)
- Content strategy (incl. guides and templates)
- Business strategy
- Copywriting 101
- Effective brainstorming
Take advantage of insights and advice in a 1-hour kickoff consultation for $200.
Copywriting
Copy and content writing
Copywriting services are available for SEO, landing page optimisation, campaigns, emails, social media, editorial, travel and blogs.
I've worked with...
THE ICONIC
E-Commerce and Fashion
BROSA
E-Commerce and Furniture
LIME & TONIC
Events
BRICKX
Property Investment and Financial Services
ALPHA RESTAURANT
Dining & Hospitality
BETA BAR & GALLERY
Hospitality & Events
THERIGHT.FIT
Talent Marketplace
FROM ST XAVIER
Fashion Accessories
FOTOBOX
Photo Installations & Events
STAY LOYAL
Pet Supplies
UPCOMING WORKSHOPS & EVENTS
I love sharing and teaching others what I do, come along and say hello at my next event.
Workshop: Instagram for Business
Tue 30 July 2019 @ 6:00pm - 8:00pm (AEST)
General Assembly Sydney Campus
Cost: AU$50 per person
As one of Australia’s fastest growing social networks of our decade, Instagram has risen to the top of the content food chain, and is constantly adding new features and tricks for you or your business to explore. Instagram is a content and storytelling haven with a community of engaged users, ample features and unique DNA that allows you to creatively share in real-time. In this workshop, you will learn about best practices, strategies and actionable steps to begin leveraging Instagram for your business, project or even your personal life.
Blog
Social media updates, inspiration for the like-minded and personal ramblings.
January 13, 2019 · Travel,InspirationJanuary 16, 2018January 4, 2018More PostsOn the job
From onsite consultations and studio content production, to working remotely via Slack, Trello, Skype and other platforms, the levels of productivity and collaboration with my clients are kept to a high standard.
General Assembly x The Grounds of the City "Ask Me Anything" Speaker Series, November 2018
Host & Event Moderator
THE ICONIC SPORT x Nike NTC Tour event, December, 2016
Event coverage via Snapchat and Instagram live stories
Lime&Tonic Dining Experience Photo Shoot, April 2018
Creative direction and styling.
Bourke & Hare social media, April 2017
Social media strategy, set up, creative direction and styling.
General Assembly 'Get Social: Social Media Masterclass', July 2017
Main speaker event
AdVisible Tailored Social Media Workshop, March 2017
Consultant, Instructor & Facilitator
About Me
There are millions of people who want to create amazing things, but the 9-to-5 full-time schedule restricted me from helping them. So, I took matters into my own hands and became a Sole Trading Consultant. I work with people and businesses that I believe, because that's the only way to dedicate 100% of my brain, heart and soul to my projects.
When I'm not working, I'm travelling, sharing my work/life experiences, practicing yoga and exploring new cafes.
Some of the things I'm most proud of are...
Creating
the brand voice for Australia's largest online fashion retailer.
Changing
the way a marketing department runs its campaigns to hero social media.
Empowering
team members and their skills for improved output and outcomes.
My Values
We'll get along if you are
Agile, passionate, hardworking, creative, genuine, and open to thinking differently.
What they say
No one likes to toot their own horn. So I asked the people I've worked with for their 2 cents instead.
"With her pragmatic attitude she has driven projects with a strong collaborative mindset that leverages the skills and efficiency of each individual within the team – a great balance of output and outcome."
- Patrick Schmidt, CEO, THE ICONIC
"Karen was recommended to us by a close friend and came with great recommendations as well as fantastic experience, working with a wide of range of brands. She was prompt, professional and above all else, efficient on a time scale that we’d never experienced before. She was worth every single dollar."
- Lucy Bloomfield, Co-Founder, Trefiel
"Karen knows how to find the best copy to convey the right message on any devices or channels. She always gets things done no matter how tight the deadlines are and always go the extra mile to make sure that everything is perfect."
- Aurelien Labonne, previous Head of UX & Product Management, THE ICONIC
INSTA LIFE
PODCASTS
Listen to my ramblings about freelance life, productivity, work/life balance, motivation & more.
Say Hello
Email me at hello@karenpng.com or fill out the form below.
